Ulysse Nardin, the advanced watch-making brand in Switzerland had its ice & fire exhibition of Xpedition to Xtremeland grandly opened in Chengdu IFS on November 12th, 2020, in celebration of the opening of Ulysse Nardin flagship store there. The BRANDX team dedicated their efforts to creating the extremely wonderful exhibition experience for Ulysse Nardin, witnessing the legend born in the ice and fire.
Chapter 1 - Xpedition to Xtremeland
Guests enter an immersive space with a giant dome in the center in which two rays of blue and red lights are emitted, representing ice and fire. They can feel the combination of ice and fire world through the ice & fire exploration game.
Chapter 2 – X-Ice Land
Entering the freezing X-ice land, guests can see a giant X-shaped logo that represents the exploration and desire about the unknown on the central ceiling. There is a giant cage under it with a huge shark inside that constantly hits against the ice, trying to get out of it. A black container on the left side invites the guests to try the ice blast drink and the shark installation for photo-taking is on the right side together with the ice mirror room. Guests can enjoy themselves and shine their glamor here as much as they want.
Chapter 3 – X-Fire Land
Guests can explore the code of X-fire by entering the X door after the X light area, decoding the super power of X-fire and use its power to improve themselves. In the fire bar on the right side, service staff invite guests to try the X-fire cocktail with custom-made fire extinguishers. With the big LED screen showing dynamic X-ice and X-fire scenarios at the back, guests are fully immersed in the world of ice and fire.